Dear Facebook Marketing members,

I'd like to introduce our first formal event of Q2. This time, we have invited a speaker from Motif to present social media research. Motif is an industry leader in customer service business process outsourcing providing research, support and analytics services focused on improving customer experiences.

In past meetups, we learned how to use Facebook Page, Video and other social media tools to gain exposure of our business, enhance brand image and promote products & services. On the other side of spectrum is social media research. What are your customers saying about your brand and competitors?

There are countless social monitoring tools out there in the industry. How do you go beyond the scoring metrics to identify the voice of your customers and get actionable insights about trends most relevant to you? Finally, social media listening is a time consuming and labor intensive task. It requires both the right tool and skill to uncover real insights hidden in social data. How do you leverage virtual teams to support your social media listening & management?

We brought in expert from Motif to answer these questions for you. The presentation will cover the best practice of social media research including metric design, pattern analysis, trend spotting, and research team formation. We look forward to your participations.

Agenda -

6:30 - 7:00pm - Networking & Registration
7:00 - 8:00pm - Presentation by Motif
8:00 - 8:15pm - Q&A
8:15 - 8:30pm - Go home or more networking